Ecco come Levi’s pensa di uscire dalla crisi che la attanaglia ormai da svariati anni (preso dal sito Levi Strass & Co.):

• Revamping our core Levi's® and Dockers® product lines to make our products more innovative, market-relevant and appealing to consumers.
• Improving our speed to market and responsiveness to changing consumer preferences.
• Launching the Levi Strauss Signature® brand for value-conscious consumers in North America, Europe and Asia.
• Expanding our licensing programs to offer more products that complement our core brand product ranges.
• Improving the margins of our Levi's® and Dockers® retail customers.
• Strengthening our management team and attracting top talent to key positions around the world.
• Enhancing our global sourcing and product innovation capabilities.
• Reducing our cost of goods and operating expenses.
• Implementing a new business planning and performance model that clarifies roles, responsibilities and accountabilities and improves our operational effectiveness.

Ma una campagna pubblicitaria decente no?